46.6% OFF
Mothercare’s Singles Day sale runs 9–15 November 2026: 40% off, plus an extra 11% off online. No coupon code is required for the campaign as published — the extra 11% is applied online.
The number to budget on is 46.6%, not 51%. Stacked percentages multiply rather than add, because the second applies to a price the first has already cut: 1 − (1 − 0.40) × (1 − 0.11) = 0.534. On a AED 1,000 pram you pay AED 534, not the AED 490 a true 51% would give. The extra 11% is worth 6.6 percentage points, not 11.
Buy online, not in store. The extra 11% is the online portion, so the website beats the shop floor by those same 6.6 points — AED 132 on a AED 2,000 travel system. See it in the branch, order it on your phone before you leave.
Deepest of this week’s baby sales by a wide margin. On a AED 2,000 travel system Mothercare saves AED 932, against AED 460 at Mamas & Papas and as little as AED 100 at Mumzworld once its AED 100 cap binds at AED 588. It also runs longest, to 15 November. Full comparison on the Mothercare UAE store page.
Mamas and Papas coupon code AS27 gives 15% off full-price items and 10% off sale items in Bahrain, Kuwait, Qatar, Saudi Arabia and the UAE — pushchairs, cots, nursery furniture and clothing.